Donate Now!

Stitched Jersey Dark Green Ducks Nelson Charles Limited 6 A 20-year study of network and cable by USC & Purdue sociologists find men take 96% of sports news in 2009.

Even the ESPN Ticker gives women the short shrift – 96.4 percent of the information scrolling along the bottom of the screen was dedicated to only men’s sports.

The finding is part of a 20-year study of sports coverage released today by University of Southern California sociologist Mike Messner and Purdue University sociologist Cheryl Cooky.

Though it wasn’t surprising to discover that men’s sports gets more coverage, it was eye opening when researchers found that women’s sports accounted for less than 2 percent of network news and ESPN Sportscenter.

“There’s a message that sports is still for, by and about men,” Messner said. “When will the news catch up?”

Just as shocking is that as more women than ever participate in all levels of sports, coverage of their gender is drastically declining. In 2004, network affiliates dedicated 6.3 percent to women’s sports. Last year it dropped to 1.6 percent.

College 1975-1978 Stitched White 4 Watson Tigers Deshaun Fuller Jersey

Stitched Jersey Dark Green Ducks Nelson Charles Limited 6 “News programs are supposed to be a window to the world and there is a journalistic responsibility to reflect that,” said Messner, an expert in the sociology of sports.

In 1971, 294,000 high school girls played interscholastic sports. Today 3.1 million play, much closer to the 4.4 million boys who play high school sports.

Yet network affiliates ran 60 stories on men’s NCAA basketball in March 2009. There were zero stories about women.

Stitched Jersey Dark Green Ducks Nelson Charles Limited 6 It’s not that generous coverage of men’s sports leaves no time for women. The researchers found that newscasts routinely air light sports features, such as a story about a hamburger with 5000 calories and 300 grams of fat at a minor league baseball park in Michigan.

The discrepancy is important, Messner said, as it reinforces the historical stereotype that sports proves men are superior to women, that the women’s product isn’t the same quality or would not have the same mass appeal. Messner points out those arguments have been used before, such as when African Americans weren’t considered good enough to compete in Major League Baseball.

The study, Gender in Televised Sports: News and Highlights Shows, 1989-2009, can be downloaded below.

As with the 1989, 1993, 1999 and 2004 studies, the central aim of the current study was to compare the quantity and quality of TV news and highlight shows’ coverage of women’s versus men’s athletic events. Each time researchers analyzed three two-week segments (a total of six weeks) of televised sports news coverage on each of three Los Angeles local network affiliates. Second, they studied ESPN’s SportsCenter, replicating their focus on this sports highlights show that they began in 1999 and continued in 2004.

The study is sponsored by the USC Center for Feminist Research.

Stitched Jersey Dark Green Ducks Nelson Charles Limited 6 Women Play Sports but Not on TV (PDF 588k)(588.36 KB)

Download Now
Stitched Jersey Dark Green Ducks Nelson Charles Limited 6 College
Body (Colors): 100% Pro-Brite nylon Body (White): 100% Pro-Brite polyester Side Panels/Collar/Cuffs: 100% lycratalic spandex dazzle Engineered Stripe Collar and Cuffs (specific to team): 100% polyester Embroidered number on the chest, back and sleeves Individual twill or dazzle letters for the player name College Equipment patch sewn on the bottom of the front collar or fabric insert College Equipment jock tag with numeric sizing is applied to the lower left bottom of the jersey logo embroidered on each sleeve Decorated in the team colors


1. Consumption reaches $39.99 and above. We offer free worldwide shipping .If it's less than $39.99, an additional $10 shipping charge is required.

2. After successful order, all orders will be shipped within 48 hours.Time of shipment varies from country to country and mode of shipment. If you choose DHL/UPS/FedEx express delivery, the time of shipment is 4-7 days.

3. If you order more than 50 pieces, please contact us via support@fakeworldmail.com, we will ofer you a good price.

 4. If you have any questions, please browse the "【FAQ】" page. If FAQ is still unable to answer your questions, please send an e-mail directly to support@fakeworldmail.com

 5. We usually reply to all emails within 24 hours, and our response time may be longer during weekends and Chinese holidays.